Hannam-dong: An Exploration of Seoul's Most Prestigious Gangbuk Neighborhood
Hannam-dong, a name you have certainly heard of, is situated between the Han River and Namsan Mountain. It is known as a wealthy enclave where conglomerate owners, celebrities, and politicians reside. This guide introduces the area's history, two contrasting faces, and the best spots for shopping and dining.
The Two Faces of Hannam-dong: History and Contrast
Hannam-dong presents a stark contrast, featuring luxurious mansions and densely packed hillside residential areas. Its historical transformation explains this:Historical PhaseDescriptionEarly HistoryFrom the mid-Joseon Dynasty, Hannam-dong was a commoners' burial ground, alongside the Itaewon area.Japanese SettlementIn the 1920s, Japanese residents began building country houses here due to its proximity to downtown and scenic views, leading to the relocation of the burial ground.Post-War EnclaveFollowing the Korean War, the presence of the US military in Yongsan and the establishment of numerous embassies led to the area's development.Modern WealthThe UN Village was built for diplomatic personnel, and the area near the former US military base (now the Nine One Hannam site) became a cluster for the ultra-wealthy.The Other SideTo the west of this wealthy district is a densely packed residential area where refugees settled after the war. This area, known as Hannam New Town, is now quiet and awaiting redevelopment. Hidden gems like Eum Records, a vinyl cafe/pub, can be found here.
Commercial Exploration: Hannam-dong's Hotspots
The Hannam-dong commercial district is concentrated between Itaewon Station and Hangangjin Station.
1. Comme des Garçons Street
This street owes its name to the Comme des Garçons flagship store opening in 2010, driving commercial development.CategoryRecommended SpotsKey FeaturesCulture/ArtLeeum Museum, Vinyl & Plastic (Hyundai Card), Blue Square Book ParkHigh-quality art exhibitions; LP listening zone; large, comfortable reading lounge.DiningNari's House, Buja PizzaFamous for frozen pork belly; Brick oven pizza (Buja Classica with arugula is popular).CafesAnthracite, Conhas, Summer Rain, OasisGood coffee; cafe converted from a house with a swimming pool view; Australian brunch spots.ShoppingComme des Garçons, Gucci, Diesel, COS, TheoryFlagship stores and major fashion showrooms.
2. Embassy Street / Cafe Street
Located below Comme des Garçons Street, this area is known for quiet dating, featuring hidden cafes and unique showrooms.CategoryRecommended SpotsKey FeaturesDiningDown Towner, Little Neck Hannam, Tark, Meatball LoungeAvocado burgers and homemade burgers; New York-style brunch; modern tacos; celebrity-favorite US home cooking.DessertOld Ferry Donuts, Aupléat, 104One of Seoul's top three donut shops; original creator of croffles; sentimental dessert cafe.ShoppingAwesome Needs House, Grove Store, Shop EPP, EmisHat brands and various contemporary fashion showrooms.
3. Local Restaurant Alley (Former Dankook University Alley)
A small, local commercial area near Hannam-daero.Recommended SpotsKey FeaturesHannam-dong Hanbang ChickenCharcoal-grilled chicken known as a health remedy.24-hour Bone SoupAlways crowded, even late at night.Ganggane Bindaetguk & PochaPopular local drinking spots featured on TV shows.Sounds HannamA complex space known as a hidden hip area.
